What is The ¼” Hole?

A handheld cordless electric drill on the ground of a construction site
(Credit: Kenny Eliason)

“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt

The ¼” Hole is a monthly newsletter about UX research:

  • I’m the author, Lawton Pybus.

  • New issues come out the Sunday after the 3rd Saturday of the month.

  • Most issues feature an essay and something tangential.

  • Free and no spam. I don’t accept sponsorships or paid promotions.

Other questions? I’ve compiled a few answers to FAQs.

Come on in—the water’s fine!

Credits and disclosures

  • To find out more about the company that provides the tech for this newsletter, visit Substack.com.

  • The drill illustration was created by Włodzimierz Wysocki, and is used under a CC BY-SA 3.0 license.

  • Though the ideas conveyed in this newsletter are my own, I regularly use AI tools to help structure and express them.

Subscribe to The ¼″ Hole

People don't want to buy a quarter-inch drill. They want a free bimonthly newsletter about user research.


Lawton Pybus

UX Research Consultant, Human Factors PhD, father, marathoner. Writing & sharing resources.