What is The ¼” Hole?

“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt

The ¼” Hole is a monthly newsletter about UX research:

• I’m the author, Lawton Pybus.

• New issues come out the Sunday after the 3rd Saturday of the month.

• Most issues feature an essay and something tangential.

• Free and no spam. I don’t accept sponsorships or paid promotions.

Other questions? I’ve compiled a few answers to FAQs.

Come on in—the water’s fine!

Credits and disclosures

• To find out more about the company that provides the tech for this newsletter, visit Substack.com.

• The drill illustration was created by Włodzimierz Wysocki, and is used under a CC BY-SA 3.0 license.

• Though the ideas conveyed in this newsletter are my own, I regularly use AI tools to help structure and express them.