What is The ¼” Hole?
“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt
The ¼” Hole is a monthly newsletter about UX research:
I’m the author, Lawton Pybus.
New issues come out the Sunday after the 3rd Saturday of the month.
Most issues feature an essay and something tangential.
Free and no spam. I don’t accept sponsorships or paid promotions.
Other questions? I’ve compiled a few answers to FAQs.
Come on in—the water’s fine!
Credits and disclosures
To find out more about the company that provides the tech for this newsletter, visit Substack.com.
Though the ideas conveyed in this newsletter are my own, I regularly use AI tools to help structure and express them.