What is The ¼” Hole?

“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt

The ¼” Hole is a monthly newsletter about UX research:

• I’m the author, Lawton Pybus.

• New issues come out the Sunday after the 3rd Saturday of the month.

• Most issues feature an essay and something tangential.

• Free and no spam. I don’t accept sponsorships or paid promotions.

Come on in—the water’s fine!

To find out more about the company that provides the tech for this newsletter, visit Substack.com. The drill illustration was created by Włodzimierz Wysocki, and is used under a CC BY-SA 3.0 license.