What is The ¼” Hole?
![A handheld cordless electric drill on the ground of a construction site A handheld cordless electric drill on the ground of a construction site](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F349429ea-bc03-43a9-8dae-a97144ccde19_4429x2628.jpeg)
“People don't want to buy a quarter-inch drill. They want a quarter-inch hole!” —Theodore Levitt
The ¼” Hole was a newsletter about UX research, but will no longer be updated.
If you’d like to follow my writing these days (and more besides), check out Depth by Drill Bit Labs.
![](https://substackcdn.com/image/fetch/w_88,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F179b8401-aa04-4392-bde5-8847e59ee7ac_2385x2384.jpeg)